Gameday Rivals searches for the top tailgaters around the Big12 conference during the college football season with the goal of crowning one these tailgaters as Bud Light’s Ultimate Tailgater. The show airs on Fox Sports Southwest and integrates with Facebook to provide a social media based competition where fans/viewers pick their favorite tailgater and at the end of the season, one tailgater is chosen based on how many views their respective video received throughout the college football season. For more go to www.facebook.com
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