Fox Sports Central Thematic 50secs

www.picturematters.com.sg PictureMatters was again given the trust by international cable sports network Fox International Channels (Asia) to produce a recent promo to establish the new brand (newly launched FOX Sports Asia: formerly ESPN StarSports). This CSI-esque promo (from the third week of January 2013) is running across Philippines, Hong Kong, Indonesia, Pakistan, Brunei Darussalam, Malaysia, Singapore, Vietnam, India, Thailand and other Asian territories. Shot on the Red Epic, the Signature show on ESPN “Sportscenter” got re-branded to “Fox Sports Central”. The marketing brief was to establish the new brand as an in-depth perspective into Sports News. And as with the main thematic promo above, as they say, the rest is history. And this fun promo was also featured on Ads of The World! Look out too for other 10 second teasers for Fox Sports Central on PictureMatters’ youtube channel uploaded soon. 2013 looks exciting so apart from our official website, check back with us too for more creative goodness on our Facebook: www.facebook.com/picturematters Instagram: www.instagram.com/picturematters Client – Fox International Channels, Asia Agency – Fox Sports In-House OAP Production House – PictureMatters Writer/Director – Mike Harvey Producer – Anis Mohamed Music – Julius Packiam Sound Design – Suite Sound VFX/Graphics – A Post Office